Comment on Doritos Locos Tacos Improved Perception Of Taco Bell, Doritos, Study Shows

Doritos Locos Tacos Improved Perception Of Taco Bell, Doritos, Study Shows

If you were to read the comments on one of HuffPost Food's stories about the much-ballyhooed Doritos Locos Tacos at Taco Bell, you might get the impression that most people were aghast at and offended by the snack. But a new study of consumer attitudes, by research firm BrandIndex, shows that the release of the Doritos Locos Tacos actually boosted brand perception of both Taco Bell and Doritos by a considerable degree -- at least temporarily.

 

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