Comment on Can Microsoft Rescue Barnes & Noble Now, Like it Did Apple in 1997?

Can Microsoft Rescue Barnes & Noble Now, Like it Did Apple in 1997?

Back in 1997, (MSFT) invested $150 million in (AAPL) when its back was against the wall. Today, announced it would invest twice that amount in Barnes & (BKS) to make a Windows 8 version of its Nook e-book reader. Before analyzing ?s latest investment, it?s worth remembering why it took a piece of 15 years ...

 

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