Comment on NBC hopes Olympics will help it medal with viewers, advertisers

NBC hopes Olympics will help it medal with viewers, advertisers

The Olympics give fourth-place NBC a shot to heavily promote its new and returning shows (and its NBC Sports Network) to a massive audience.No one likes losing money. But to NBC, the $100 million of red ink it may spill on the Summer Olympics is more like an investment — and a lesson in TV Economics 101.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More News