The Olympics give fourth-place NBC a shot to heavily promote its new and returning shows (and its NBC Sports Network) to a massive audience.No one likes losing money. But to NBC, the $100 million of red ink it may spill on the Summer Olympics is more like an investment — and a lesson in TV Economics 101.
Nbc Hopes Olympics Will Help It Medal With Viewers, Advertisers
By Meg James and Scott Collins, Los Angeles Times, Los Angeles Times
Tue, 07/24/2012 - 7:50pm
Topics: 2012 olympics nbc olympics tv
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