Comment on The Summer Slate Shuffle Continues: 'Bruno' Bumped Back

Okay, for those of you who haven't been keeping track at home, here's a quick recap of the most recent release date changes: The Ugly Truth moves TO July 2012 moves FROM July and now Bruno moves TO July,if BOM is to be believed This leaves the tepid-seeming Truth firmly wedged between the likes of Sacha Baron Cohen's R-rated comedic drawing power and Judd Apatow's (both Universal titles, to boot), so if Sony did indeed tuck tail and return to the April safe spot, it wouldn't surprise me in the least.It also wouldn't surprise me if the Bruno move was made for any of the following three reasons: to give the film a longer lead with which to promote itself (Borat popped up at Cannes in May of that year and proceeded to be screened excessively for its eventually successful word-of-mouth campaign), to give the filmmakers more time to shoot, and to give them more time to cut what they already have (again, Borat had something like 400 hours of footage to whittle down to feature length).In silver lining news, this takes a wee bit of pressure off of Summit's May-scheduled bow of The Brothers Bloom, but that's a whole other story...Filed under: Comedy, Documentary, Sony, Universal, RumorMonger, Distribution, Exhibition Permalink | Email this | Comments