Comment on Loyalty programs are inspiring more travelers to go turncoat

Loyalty programs are inspiring more travelers to go turncoat

It’s finally happening. After years of putting up with blackout dates, broken promises and bait-and-switch games, American travelers — particularly air travelers — are saying “Enough!” They’re refusing to play the loyalty-program game, jettisoning blind brand allegiance in favor of a more pragmatic view of travel. Price and convenience are trumping mindless devotion to an airline, a car rental company or a hotel.

 

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