Comment on Dunkin’ Donuts Wants Cashiers To Do More Upselling To Afternoon Customers

Dunkin’ Donuts Wants Cashiers To Do More Upselling To Afternoon Customers

(photographybynatalia)Are you one of the many people who pops into a Dunkin’ Donuts on your way home from work, not to buy a box of glazed chocolate Munchkins, but to get your caffeine fix? Well, get ready to have cashiers try to suggest you also purchase donuts, sandwiches and other items, because the chain’s CEO says stores aren’t doing enough upselling in the afternoon. According to the AP, Dunkin’ Brands CEO Nigel Travis explained that the company hasn’t historically done much upselling because the busy early morning hours are not conducive to taking a few seconds to suggest other items that customers might enjoy paying for.

 

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