Comment on Marketers vie for Oscar night spotlight

Marketers vie for Oscar night spotlight

Film News: Brands use ceremony to leverage products -- Award season is not only a love fest for stars, the red carpet also has become a match made in heaven for brands. Although brands are not allowed officially on the Academy Awards' red carpet -- there's no logo-heavy signage as background, for instance -- look closer and you will find brands basking in Oscar's golden glow.

 

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