The Hawaii Medical Service Association is initiating a health and well-being project in Hawaii to inspire more healthy living choices as part of its ten-year agreement with Healthways. In 2005, National Geographic Explorer Dan Buettner started the Blue Zone Project after researching the links between demographics and longevity, and dubbed the areas with the longest life spans "Blue Zones" throughout the world, including places like Okinawa, Japan. HMSA, a newly designated Blue Zone Employer, is…