Comment on Yahoo Teams With Newspapers To Sell Ads

Yahoo Teams With Newspapers To Sell Ads

More on NewspapersTerry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad. Then in a two-week sales "blitz" intended to test an innovative partnership between newspapers and Yahoo, she persuaded advertisers to buy $200,000 in online ads that ran on the paper's Web site and on Yahoo.

 

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