Comment on Uber isn’t driving gender equality: Why its new hiring scheme is a road to nowhere

Uber isn’t driving gender equality: Why its new hiring scheme is a road to nowhere

There have been a lot of ridiculous claims made about apps and what is loosely called “the sharing economy.” And, to be fair, not all of them have been made by tech boosters. But the email that went around last week from ride-for-hire app company Uber about its new and exciting partnership with UN Women to “Step it Up for Gender Equality” by hiring 1,000,000 women might have been the most laughable yet.Or it would be laughable, if the UN didn’t appear to actually have put its stamp on Uber’s latest branding ploy.More from DAME: "Why Do We Feel So Ashamed About Sex"Continue Reading...

 

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