Comment on Domestic Violence Prevention Campaign Uses Fake Tinder Profiles To Raise Awareness

Domestic Violence Prevention Campaign Uses Fake Tinder Profiles To Raise Awareness

A Florida domestic violence center rolled out a new domestic violence ad campaign on an unlikely platform: Tinder. Women in Distress, along with ad agency Bravo/Y&R, created fake profiles for three male abusers. Their photos start out all smiley and safe; as you scroll to the right, they get progressively more violent.

 

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