On most years, Memorial Day weekend launches the first or second weekends of several major specialized successes, such as "Before Midnight," "Moonrise Kingdom," "The Tree of Life," and "Midnight in Paris." Even last year saw the modest debut of "Words and Music" ($88,000 in 10 theaters). This year? The best of the openers was mid-level Studio Ghibli animated release "When Marnie Was There" (GKids).