In business, success is often about seeing the future. For instance, CamFind co-founders Brad Folkens and Dominic Mazur caught a glimpse of it in 2011, when they noticed search engine traffic on desktop computers was declining. Fewer people were using their PCs to look things up because they were running queries on their mobile devices instead. As Folkens and Mazur looked deeper, they also saw how search habits differed on smartphones and tablets versus desktops.