The growing presence — and popularity — of digital video recorders are leading advertisers and agencies to consider ways to work with TiVo and other DVRs rather than fight them. According to a study to be released on Tuesday, some commercials can be made, well, if not exactly "TiVo-proof," then less likely to befall the fate of being ignored through fast-forwarding.
Comment on TV Decoder: Ads That Viewers Won’t Fast-Forward
By STUART ELLIOTT, New York Times
Tue, 03/31/2009 - 8:23am
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