Tv Decoder: Ads That Viewers Won’t Fast-forward

The growing presence — and popularity — of digital video recorders are leading advertisers and agencies to consider ways to work with TiVo and other DVRs rather than fight them. According to a study to be released on Tuesday, some commercials can be made, well, if not exactly "TiVo-proof," then less likely to befall the fate of being ignored through fast-forwarding.

Topics:  tivo-proof,   dvrs   fast-forward   
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