Comment on Burritos with benefits: Chipotle rolls out new loyalty program

Burritos with benefits: Chipotle rolls out new loyalty program

Chipotle is introducing a temporary loyalty program intended to get customers back into its stores following a series of food scares. The Denver-based Mexican food chain already has given away millions of burritos through coupons for entrees to try to fill up empty locations after an E. coli outbreak and norovirus cases last year sent sales plunging.

 

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