Comment on If You Think Zara Does Not Do Marketing, Think Again.

If You Think Zara Does Not Do Marketing, Think Again.

A student in class last week raised his hand and asked me how Zara is successful without doing marketing. Even though it is early in the semester, I was horrified that I had not yet succeeded in teaching my students what marketing is. As I thought about it some more, my horror calmed down.

 

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