Comment on What Happened To ‘The Joneses’ At The Box Office?

What Happened To ‘The Joneses’ At The Box Office?

With an estimated production cost of $40M before P&A, 20th Century Fox’s Keeping Up With the Joneses may not go down as the biggest box office disaster of all-time, but the film is a disaster nonetheless with an estimated opening of $6M this weekend, perhaps even lower. Booked at 3,022 locations, Joneses is one of the lowest debuts for a saturated theater count of that size.

 

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