Comment on Why Using Controversy In Your Marketing Campaign Could Pay Off -- Or Not

Why Using Controversy In Your Marketing Campaign Could Pay Off -- Or Not

Controversy in marketing is nothing new. Brands are always looking for ways to create a splash and sometimes controversy is the best way to do that. Some brands also get tangled into controversial issues they shouldn’t, either intentionally or not, which can harm their bottom line. Daniel Hennessy tells CNBC that [...]

 

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