It was intriguing. A New Zealand television reporter named David Farrier had stumbled onto a website promoting something called "competitive endurance tickling." Presented as an amateur sport, it looked like a cross between Greco-Roman wrestling and a slumber party pillow fight. The videos, Farrier thought, would make great television: Athletic young men circling each other with serious faces -- until one gets the upper hand and reduces the other to helpless laughter.