Comment on “Baby Driver,” buzz and the fickle weather system of South by Southwest

“Baby Driver,” buzz and the fickle weather system of South by Southwest

By Ann Hornaday, The Washington Post AUSTIN, Texas — Every film festival develops its own bubble — a terrarium-like alternate reality that invisibly takes hold between movies, audiences, mood, food and weather. South by Southwest (SXSW), the music-film-technology conference that wraps up this weekend, has come into its own as an invaluable buzz-builder for particular kinds of films, which themselves fit right into the festival’s of-the-moment milieu. That gestalt could be felt throughout SXSW during its opening weekend, when both the film and interactive conferences got underway.

 

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