Comment on North Carolina NCAA Win Over Kentucky Propels CBS To Sunday Ratings Victory

North Carolina NCAA Win Over Kentucky Propels CBS To Sunday Ratings Victory

Sunday gave us our Final Four for this year's Men's NCAA Tournament, a heart breaking loss for Kentucky, a return for North Carolina and a big win for CBS. March Madness competition went 35-minutes into the House of Moonves' primetime last night and, with that stellar 5.3/20 result among adults 18-49 from the 75-73 win by the Tar Heels over the Wild Cats in the 7-7:30 slot, the net scored a 2.1/7 overall demo result with a total of 15.91 million viewers. That UNC last…

 

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