China is catching up to Hollywood wisdom, like chasing opening weekends with pre-sold branded content. After cleaning up its practices, will the world's second box office market resurge?
Anne Thompson, IndieWire
Mon, 03/27/2017 - 4:52pm
China is catching up to Hollywood wisdom, like chasing opening weekends with pre-sold branded content. After cleaning up its practices, will the world's second box office market resurge?