Online shoppers will pay close attention to at least two things this holiday season: shipping costs and return deadlines. Nowadays, free shipping during the holidays is more of a requirement than a competitive advantage for retailers, according to Christopher Newman, an assistant professor of marketing at the University of Mississippi.
Comment on The Naughty and Nice of Holiday Shipping and Returns
Courtney Jespersen, NerdWallet.com
Wed, 12/13/2017 - 11:09am
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