Comment on HelloFresh buys Boulder-based rival Green Chef in bid to overtake Blue Apron

HelloFresh buys Boulder-based rival Green Chef in bid to overtake Blue Apron

By Craig Giammona, Bloomberg HelloFresh SE, the German meal-kit company, has agreed to buy competitor Green Chef as it seeks to challenge industry-pioneer Blue Apron for supremacy in the U.S. Boulder-based Green Chef sells organic, paleo and gluten-free meal kits — a new area of the market for HelloFresh. The deal was announced in a regulatory filing Tuesday that didn’t include terms.

 

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