Comment on The Gillette Effect: What a Single Ad Reveals About American Men Conservatives

The Gillette Effect: What a Single Ad Reveals About American Men Conservatives

...it’s a bit baffling to see the controversy over a single, fairly benign commercial for Gillette razors that focuses on masculinity. The ad, playing off its longtime tagline of “the best a man can get,” is part of a new campaign from the company acknowledging that “brands, like ours, play a role in influencing culture… we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.” ...the sentiment was enough to set off a firestorm of mockery, consumer boycott threats, and one man even throwing his Gillette...

 

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