Comment on PBR has chosen Denver as the launch market for PBR Whiskey. Is that a compliment?

PBR has chosen Denver as the launch market for PBR Whiskey. Is that a compliment?

Denver has had some notable firsts in its 161-year history: It was the first place to trademark the cheeseburger and the first American city to decriminalize hallucinogenic mushrooms. Now, it has one more eminent event to add to that list: It will be the first city to taste Pabst Blue Ribbon whiskey. Yes, PBR whiskey is a thing, and we’re the first to get it. The “5-second aged whiskey” will be released in select markets across the country later this summer and fall, but of all the places in America, PBR chose Denver to first glean what we can only imagine will be a truly magical elixir.

 

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