Comment on YellowHeart allows musicians and concert organizers to take more control of resold tickets

YellowHeart allows musicians and concert organizers to take more control of resold tickets

YellowHeart is trying to solve a problem that should be familiar to anyone who’s ever tried to buy a ticket for a popular concert: Those tickets will often get snatched up by scalpers, who then resell them at a much higher price. In fact, the startup’s CEO, Josh Katz, said he founded the company because he’s a music “megafan” himself, and he was “just tired of getting ripped off by scalpers.” At the same time, he said this isn’t just a problem for concertgoers.

 

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