YellowHeart is trying to solve a problem that should be familiar to anyone who’s ever tried to buy a ticket for a popular concert: Those tickets will often get snatched up by scalpers, who then resell them at a much higher price. In fact, the startup’s CEO, Josh Katz, said he founded the company because he’s a music “megafan” himself, and he was “just tired of getting ripped off by scalpers.” At the same time, he said this isn’t just a problem for concertgoers.
Yellowheart Allows Musicians And Concert Organizers To Take More Control Of Resold Tickets
Anthony Ha, TechCrunch
Fri, 10/18/2019 - 9:05am
Topics: josh katz at no bots act house el media group adam alpert disruptor records with the chainsmokers and katz i drew taggart alex pall the chainsmokers yellowheart ceo katz katz chainsmokers adam musicians concert control resold tickets scalpers platform artist price founded ticketing smart set problem rules fact artists event marked-up time profits blockchain
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