Comment on In Defense of Woke Brands

In Defense of Woke Brands

The brands want you to know they are woke. In tweets, in commercials, in press releases this week the brands have been telling consumers they are mad as hell and they will not take it anymore. Black lives, the brands insist, matter. In many cases these performances have been cringeworthy, as my colleague Inae Oh called out the other day, lamenting the “familiar parade” of brands linking up with ascendant social movements.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Politics News