Are you already sharing photos and videos on Instagram? If so, you should check out Instagram Reels. And as Reels is integrated into Instagram, you don’t even need to download a new app to do so. In this article, we explain what Instagram Reels is, offer a few tips to help you get started, and explore whether Instagram Reels can compete with TikTok. What Is Instagram Reels? Instagram Reels is Instagram’s attempt to take on the behemoth that is TikTok.