Hi and welcome to Insider Advertising, weekly edition, where I break down the big stories in media and advertising.First, remember to sign up here to get this in your inbox daily.Today: What's on WPP's shopping list, PR giant BCW moves into e-commerce, and gaming-influencer tie-ups. Toby Melville/Reuters WPP's shopping listIf you're like me, the shipping boxes have been piling up in the lobby as I do more shopping online, whether out of necessity or lockdown boredom.So it's no wonder that advertisers are trying to get more attention of people like me and figure out exactly what it'll take to get me to drop their product in my basket.We've been writing a lot about the rise of e-commerce and associated advertising lately.