Comment on We studied 4,000 swing voters. Most politicians get social media all wrong

We studied 4,000 swing voters. Most politicians get social media all wrong

Undecided voters want more humor and less rage. In the end, elections come down to swing voters. The statisticians love to thin-slice them (NASCAR Dads! Reagan Democrats! Fiscally Hawkish Hells Angels!), and pundits love to talk about the messages that will, well, swing them. But if you’re only thinking about messaging, you’re missing half the story.

 

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