Undecided voters want more humor and less rage. In the end, elections come down to swing voters. The statisticians love to thin-slice them (NASCAR Dads! Reagan Democrats! Fiscally Hawkish Hells Angels!), and pundits love to talk about the messages that will, well, swing them. But if you’re only thinking about messaging, you’re missing half the story.
We Studied 4,000 Swing Voters. Most Politicians Get Social Media All Wrong
Brian Millar, Fast Company
Thu, 10/29/2020 - 11:00pm
BING NEWS:
- Many of the best-known social-media influencers are literal unknowns. Anonymity provides cover as they peddle disinformation.
The Elon Musk–owned social platform X reportedly financially rewards these purveyors of false information, as long as engagement is high.
05/4/2024 - 10:53 am | View Link - Will tactical voting destroy the Tories?
Under our winner-takes-all system, in tight seats, voters could well hold their noses and cast their ballot for a candidate with the best chance of winning, just to deliver a knock-out blow for the ...
05/4/2024 - 1:52 am | View Link - Politicians can use social media ads to buy votes for €4 per person
An analysis of the 2021 German federal elections has found that for every 200,000 times a politician's social media adverts were viewed, their vote share increased by 2.1 per cent - a potentially low- ...
05/2/2024 - 11:29 pm | View Link - How Politicians’ Smiles Can Swing Voter Support
The type of smile displayed by political leaders can significantly sway voter preferences and support for their political agendas.
04/29/2024 - 7:48 am | View Link - Biden swings at Trump during White House Correspondents’ Dinner remarks as pro-Palestinian protesters rally outside
President Joe Biden took jabs at his predecessor and poked fun at his own age at the annual White House Correspondents' Dinner on Saturday.
04/28/2024 - 2:00 am | View Link - More
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