Comment on Tencent-backed Hike, once India’s answer to WhatsApp, has given up on messaging

Tencent-backed Hike, once India’s answer to WhatsApp, has given up on messaging

India’s answer to WhatsApp has completely moved on from messaging. Hike Messenger, backed by Tencent, Tiger Global and SoftBank and valued at $1.4 billion in 2016, earlier this month announced that it was shutting down StickerChat, its messaging app. (StickerChat users saw notifications about it late last week.) The startup, founded by Kavin Bharti Mittal, this month pivoted to two virtual social apps called Vibe and Rush, said Mittal, who is the son of telecom giant Airtel’s chairman Sunil Bharti Mittal. In a series of tweets earlier this month, Kavin said that India will never have a homegrown messenger that makes inroads in the world’s second largest market unless it chooses to ban Western companies from operating in the nation.

 

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