If you’re environmentally-conscious, yet overwhelmed. If you want to make a difference, but feel helpless. Or perhaps climate anxiety has taken hold. Joro app is here to help. “Joro, from Old Norse jǫrð, or ‘earth,’ is the protector and personification of the Earth in Norse mythology.” The name summarizes the goal of the company, which is to empower individual citizens to see tangible ways their purchasing decisions can positively, or negatively, affect the planet.