Comment on Pop-Tarts didn’t ask for the Jerry Seinfeld movie. Kellanova wants in on the joke anyway

Pop-Tarts didn’t ask for the Jerry Seinfeld movie. Kellanova wants in on the joke anyway

Being the punchline in a fictional story doesn’t always work out for brands (ask Peloton), but why waste a good marketing opportunity when you’re on a roll? Jerry Seinfeld has spent decades eating and writing jokes about Pop-Tarts.

 

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