Apple's latest advertisement for its new iPad Pro, unveiled during its Let Loose event, not only drew some scathing comments from celebrities such as Hugh Grant and Justine Bateman, but created a backlash so strong that the tech giant was forced to issue an apology. The ad, entitled Crush, sees an enormous hydraulic press squashing decades of human ideas, development and culture into insignificance, which is meant to symbolize the consolidation of many creative tools into the iPad Pro.
Comment on Apple Apologize for iPad 'Crush' Ad Following Social Media Backlash and Hugh Grant Slamming
Anthony Lund, Movieweb
Thu, 05/09/2024 - 5:06pm
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