Comment on Don't count Apple out of the AI race

Apple CEO Tim Cook at the Worldwide Developers Conference in 2023.Josh Edelson/AFP Getty ImagesApple has largely held off from making any big reveals about its AI plans.A tech analyst says that that's par for course for the company."Apple is rarely first to market," an analyst told BI.For the better part of last year, Apple has felt increasing pressure from investors to debut in the generative AI space.Google and Microsoft have rolled out AI-integrated products — to varying degrees of success — and OpenAI last week introduced its latest iteration of its wildly popular ChatGPT language model, GPT-4o.Announcements about Apple's AI moves have been mainly limited to media reports and assurances from CEO Tim Cook, who promised in February that AI "will affect every product and service we have."Still, company investors are getting impatient.