Apple CEO Tim Cook at the Worldwide Developers Conference in 2023.Josh Edelson/AFP Getty ImagesApple has largely held off from making any big reveals about its AI plans.A tech analyst says that that's par for course for the company."Apple is rarely first to market," an analyst told BI.For the better part of last year, Apple has felt increasing pressure from investors to debut in the generative AI space.Google and Microsoft have rolled out AI-integrated products — to varying degrees of success — and OpenAI last week introduced its latest iteration of its wildly popular ChatGPT language model, GPT-4o.Announcements about Apple's AI moves have been mainly limited to media reports and assurances from CEO Tim Cook, who promised in February that AI "will affect every product and service we have."Still, company investors are getting impatient.
Don't Count Apple Out Of The Ai Race
lloydlee@insider.com (Lloyd Lee), Business Insider
Fri, 05/24/2024 - 8:10pm
Topics: apple ceo tim cook edelson/afp getty imagesapple openai chatgpt gpt-4o apple's ai ceo tim cook february apple's worldwide developers conference june gene munster deepwater asset management carolina milanesi creative strategies milanesi before apple blackberry samsung cupertino-based ai apple amazon web services llms apple worldwide developers conference ai bi microsoft business insider milanesi watch analyst market rarely tech iphone company told ipad analysts show success tablets revenue products companies investors cloud
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