Comment on Colorado’s new “deepfake” law requires campaign ads to disclose AI-generated content

Colorado’s new “deepfake” law requires campaign ads to disclose AI-generated content

Colorado campaign ads with audio, video and other content generated using artificial intelligence will need to feature prominent disclosures under a bill signed into law by Gov. Jared Polis over the weekend. The law, passed as House Bill 1147, likens “deepfakes,” or the use of AI to create false depictions of people doing or saying things, to forcing the subject to act under duress.

 

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