Funding for virtual reality startups has grown more sparse over the past couple years, as investors have grappled with extended timelines for mainstream adoption. Meanwhile, connected fitness has exploded, gaining attention amid shelter-in-place as companies like Peloton have seen huge user gains with Mirror recently selling to Lululemon for $500 million. FitXR wants the virtual reality headset to become the next hot-seller in the connected fitness space. The startup, which develops the popular VR exercise app BoxVR, tells TechCrunch it has just closed $7.5 million in Series A funding led by Hiro Capital.