The financial commitment announced Friday will be made over the next five years at joint research centers in Silicon Valley and Massachusetts. The Force Awakens movie may still be three months off, but Disney already is unleashing its marketing Force behind the hundreds of toys and other items related to the film. “Force Friday” even included an 18-hour global “unboxing” streamed live on YouTube. Major toy retailers around the world opened their doors and held special events when the toys became available at 12:01 a.m.