Dealing With Death? There’s An App For That

Before the pandemic, entrepreneurs Liz Eddy and Alyssa Ruderman had trouble getting venture capitalists to invest in their end-of-life planning app Lantern. Potential business partners were skeptical as well. “We would hear, ‘Oh, this is really a niche issue,’ which I think is pretty hilarious,” Eddy says. “Death is quite literally the only thing on... Liz Weston, CFP® writes for NerdWallet.

Topics:  liz eddy   alyssa ruderman   lantern    oh   liz weston   cfp   nerdwallet   dealing with   death   there s   app   i   eddy   
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