The Prime Effect has lured A-list celebrities to Boulder and sold out season tickets for a college football team that won just a single game in the 2022-23 season. It’s also catapulted sunglasses sales literally overnight. Within one day of announcing its collaboration design with CU Buffs coach Deion Sanders, Blenders eyewear company received $1.2 million in pre-orders, a spokesperson confirmed on Monday. Blenders eyewear company revealed a new line of sunglasses inspired by Deion Sanders.

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BING NEWS:
  • Colorado coach Deion Sanders explains social media remarks: 'I was bored'
    Sanders made two remarks last week on social media that gained more than 37 million views combined on X, formerly Twitter, while also triggering commentaries on ESPN’s "SportsCenter" and ...
    05/6/2024 - 12:26 pm | View Link
  • Deion Sanders snaps back at critic of his son, boldly predicts he'll be a top-5 draft pick
    The Sanders family sure knows how to pick a battle. After Shedeur Sanders called one of his ex-teammates "mid," one of his critics tweeted at his father, who doubles as his head coach at the ...
    05/1/2024 - 11:31 am | View Link
  • Shedeur Sanders shades ‘very mid’ ex-Colorado safety who ripped Deion
    Shedeur Sanders has his dad’s back. After former Colorado safety called out Buffaloes head coach Deion Sanders in an interview with The Athletic, Shedeur took to social media to take a shot at ...
    04/30/2024 - 2:19 pm | View Link
  • Colorado quarterback Shedeur Sanders swarmed at pop-up retail event, rakes in big sales
    Shedeur Sanders made quite a scene here Friday night as the star quarterback for the University of Colorado. Starting at about 8:15 p.m. local time, he rolled down College Avenue on ...
    04/30/2024 - 5:34 am | View Link
  • Deion Sanders shades effort of Cormani McClain as he transfers out of Colorado
    Deion Sanders has taken something of a veiled shot at cornerback Cormani McClain. McClain, a five-star recruit and the top-ranked cornerback in the country in his high school class last year ...
    04/18/2024 - 12:05 pm | View Link
  • More

 

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