Jonathan Hoefler explains how he created the new Biden-Harris logo without knowing who Biden would pick: “I can’t remember an election in which so much attention (and speculation) has surrounded the choice of a running mate, nor having such a large field of eminently qualified candidates to choose from. A consequential decision at an unpredictable time, conducted under absolute secrecy, poses an interesting dilemma to the typographer: how do you create a logo without knowing for certain what the words will say?