Another streaming service bit the ad-based bullet. The standard Disney+ plan has been rechristened Disney+ Premium and costs $10.99; the brand-new Disney+ ad-based tier, Disney+ Basic, is $7.99. Just as Netflix did last month, Disney fans may now choose a cheaper subscription in exchange for ad breaks. And just as we did for Netflix, IndieWire took Disney+ Basic on a test drive. In terms of ad functionality, it’s what you’d expect: Choose a title for play and you’re greeted by a 45-second spot with one or two ads, which will be followed by shorter spots sprinkled into the programming.
Disney+ Has Ads Now — How Does It Compare With Netflix?
Wilson Chapman, IndieWire
Thu, 12/08/2022 - 4:45pm
Sections: movies
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