Facebook's "want" Button Risks Alienating Users

Facebook will need to be careful as it tests a Want button, marketing and social media experts say. Users may not appreciate the intrusion of blatant marketing in what many still consider a semi-private environment. Some experts regard the Want button as superfluous to the Facebook experience. “At the end of the day, who needs a ‘want’ or a ‘love’ when we have ‘like’?

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