NEW YORK (TheStreet) -- National Football League Commissioner Roger Goodell's extraordinary press conference Friday showed clearly thataAnheuser-Busch InBev , PepsiCoa and RadissonaHotelsaare successfully doing toathe NFL what petitions, banner planes, columns, television commentators and online comments couldn't: Gettingathe league's attention and forcing them to serious action in response to scandals involving the league's athletes. In the press conference, Goodell accepted responsibility for a combination of poor administrative decisions and poor NFL policies and suggested clear changes to try to correct the problems. "We've seen all too much of the NFL doing wrong.